With best-practices communication design and an intelligent customer relationship management system, Rdeca Group has helped Attainable Homes Calgary Corporation engage, inform and sell like never before. Rdeca designed and developed a comprehensive Website to bring awareness to the City of Calgary’s Attainable Homes program. The site connects individuals to affordable housing solutions in a clear and easy to navigate way, allowing them to self-assess their eligibility for the program.
The new website visually reinforces the client’s legitimacy, and explains the Attainable Homes value proposition in terms that are easy to understand. Previously dense and cumbersome information has been replaced by an engaging user experience; access to new properties is immediate, and new users are able to self-qualify for membership in the Attainable Homes program via intelligent online registration and mortgage broker selection modules. As well, many aspects of the home ownership program that required the user to download forms, make phone calls and attend info sessions have now been integrated into the website.
By implementing best-practices communication design and an intelligent customer relationship management system, Rdeca Group has helped the client engage and sell to its target demographic like never before, and in the process has established considerable equity for the Attainable Homes brand.