The Importance of Investing in Design

At its core, good design is a method of problem-solving.

Be it a website, a brochure or the dashboard of an F-22 Raptor – design helps solve a specific business problem. Much has been written lately about the considerable strategic value that professional design can add to pretty much any type or scale of organization.

Four Steps to Brand Dominance

A powerful, authentic brand starts with a solid foundation.

From your early morning iPhone® fumble to that well-earned Johnny Walker Black® nightcap, you interact with – ready for this – around sixteen thousand brands each and every day. This interesting, almost unbelievable aspect of our 21st-century condition can be sobering news for those of you whose company’s brand identity is one of the multitudes vying for precious mindshare.

Logo Design Drek

Avoid these five cardinal sins of brand identity development. 

From your lawyer’s unintentionally groovy Mary Tyler Moore typeface (Peignot if you’re curious) to the local plumber’s crudely-rendered homage to Yosemite Sam, logo design atrocities abound. No business ever sets out to be a running sight gag, but the harsh reality is that for every sharp, succinct, well-executed brand identity, there are easily thirty others that run the gamut from banal and forgettable to truly abominable.

Five Reasons RFPs are Flawed

Looking to lease creative gray matter? Rethink the RFP route. 

A request for proposal (RFP for short) is the method by which many businesses choose to attract multiple agencies to one point in time for a given project. Basically, it allows companies to submit projects to a common forum, (such as for agencies to view and bid on. It’s a relatively effortless (read lazy) way for companies to chum for creative sharks.

A Tale of Two Clients

Two types of client relationships that can make or break a brand 

Like many children who grew up in the seventies, one of my first ethical bellwethers was a pair of hand-drawn cartoon characters named Goofus and Gallant. Goofus would invariably take the last apple while Gallant always shared his orange with his friends. Goofus cried while his mother removed a splinter, but Gallant took it like a man. As a creative professional with more than two decades under my belt I’ve grown to learn that, just like Goofus and Gallant, clients can also be placed into one of two categories.