Begin with the Brief

The strategic and stylistic touchstone of any meaningful project. 

When sitting down with a client for the first time, a large weather system of ideas and objectives is invariably created – often by multiple individuals; always without structure. As faceless and free-form as these initial discoveries tend to be, they are useful in that they provide insight into the client’s cold, hard business goals, as well as “soft” project considerations such as risk tolerance or internal corporate dynamic.